New features tackle operational inefficiencies, streamline content readiness, and enable faster monetization for global media markets
Vubiquity, an Amdocs company, today announced a number of key updates to its MetaVU platform, including enhanced AssetVU capabilities. These enhancements simplify content readiness processes for enhanced profitability by eliminating redundant manual tasks to directly address operational inefficiencies, metadata inconsistencies, and the pressing need for faster time-to-market.
MetaVU provides a centralized, cloud-based metadata management solution that simplifies complex workflows around Title, Rights, and Avails Metadata for global distribution. It consolidates Metadata into a single source of truth, enabling media companies to streamline licensing, syndication, and content delivery across diverse markets. AssetVU extends MetaVU’s capabilities by integrating powerful asset management features.
The latest updates to MetaVU and AssetVU introduce advanced features, including secure proxy viewing with DRM encryption for efficient quality control, streamlined Asset ingestion and Metadata management to enhance operational efficiency, and support for managing Artwork alongside other Assets in a unified system. Additionally, integrations with third-party databases like EIDR (Entertainment Identifier Registry) ensure better Metadata accuracy and a reliable single source of truth. The result is a faster, more efficient path to content library monetization, and a significant leap forward in how content owners, distributors, and media companies manage both Metadata and Assets within a single, integrated platform.
“MetaVU was designed to tackle the persistent challenges of the media and entertainment landscape—fragmented Metadata systems, inefficient Asset readiness processes, and the relentless demand for faster time-to-market,” says Dana Forte, SVP Product Management & Strategic Partnerships, Vubiquity. “By providing a centralized platform that streamlines workflows and eliminates redundancies, MetaVU enables media companies to gain better control of their content libraries while significantly reducing operational bottlenecks. These updates empower organizations to do more with less, optimizing their resources to deliver content faster and unlock new monetization opportunities with ease.”
Unifying Metadata and Asset Management
Amid escalating pressure for faster delivery and optimized workflows, media companies often face fragmented systems, Metadata inconsistencies, and resource-heavy processes that hinder time-to-market and monetization strategies. The enhancements to MetaVU and AssetVU address these challenges by improving content readiness, enabling organizations to scale operations while focusing on monetizing their libraries through licensing agreements, syndication partnerships, and innovative distribution strategies, creating a pathway to global growth.
MetaVU Enhancements:
- Seamless Metadata Integrity via Third Party Database: With EIDR integration, MetaVU offers a single source of truth for accurate licensing, syndication, and distribution. These features eliminate Metadata issues and speed up global reach. By ensuring Metadata consistency, media companies can streamline licensing across territories and unlock new opportunities through better content visibility and discoverability.
AssetVU Enhancements:
- Efficient Proxy Viewing Secured by DRM Encryption: AssetVU’s enhanced proxy functionality allows users to perform quality control (QC) directly through the platform—securely previewing Assets in full without the need for unwieldy downloads. Comprehensive DRM encryption provides industry-leading content protection.
- Simplified Asset Ingestion Through Intelligent Automation: – AssetVU automates content ingestion processes like Asset validation, metadata assignment, and proxy creation. It integrates with other systems, eliminating repetitive manual uploads and checks. Intelligent error detection finds inconsistencies in real time, reducing delays.
- Expanded Asset Support: AssetVU now accommodates diverse Asset types, including marketing Artwork and various localized versions of content, providing a streamlined, centralized repository for all content-related materials.
Vubiquity’s vision continues to focus on creating technology solutions that serve as trusted companions to media companies around the world. With features tailored to real-world operational needs and informed by customer feedback, the updates to MetaVU and AssetVU reaffirm the company’s status as a forward-thinking partner in content empowerment.
See MetaVU and AssetVU at NAB 2025
NAB Show attendees are invited to the Vubiquity booth W3750 at the Las Vegas Convention Center from April 6 – 9, 2025 to see the latest updates to MetaVU and AssetVU.
About Vubiquity
Vubiquity, an Amdocs company (NASDAQ: DOX), is a global technology-led solution provider for the media and entertainment industry, offering both managed services and products. With a proven track record of award-winning performance and innovation; Vubiquity transforms complex problems into accessible and effective solutions for media supply chain, content licensing and OTT video.
With an extensive range of core competencies that can be rapidly and flexibly deployed, the world’s leading content owners, service providers and distributors trust Vubiquity to power and deliver unparalleled entertainment experiences, anywhere and on any platform.
From VOD packaging and delivery, localization, mastering, AI/ML metadata and media library clean-up, through to building new content services or enhancing existing offerings with content and subscription services; Vubiquity has the breadth of expertise and experience to consistently deliver proven results.