Event: SPENCE VS. UGAS
Event Date: SATURDAY, APRIL 16, 2022
Event Start Time: 9:00 pm ET / 6:00 pm PT
SRP (SD/HD): $74.99
RATE CARD MARKETING REQUIREMENTS
Revenue Split: License Fee payable to Licensor as follows:
- Marketing: (4) marketing tactics and 275 ROS spots: 65% of Gross.
- No Marketing:70% of Gross.
REQUIRED MARKETING TACTICS AND GUIDELINES FOR CERTIFICATION REQUIRED TO ACCOMPANY LICENSE FEE PAYMENT
Targeted Cross Channel Spot Requirements:
100% of Targeted Cross Channel Spots must run within the two-week period up to, and including, the day of the Event on the following networks:
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Required Spot Rotation:
55% Primetime (weekdays between 6pm and 11pm);
15% Early Morning (weekdays 6am-9am);
15% Late Fringe (weekdays 11pm-1am); and
15% Weekend, particularly live sports networks (12pm-1am)
All times are local times.
1.) PURCHASE ADVERTISING
Requirements: Spend greater of at least $0.02 out of pocket per basic subscriber or $0.03 out of pocket per addressable subscriber in any or all of the traditional measured media:
[1] Broadcast Television: Place a minimum of 50 TRPs in sports, news, late night or other shows with M18-49 demos on FCC licensed stations.
[2] Digital: Run geo-targeted display ad units on targeted Sports/Male-centric sites linking to online ordering page (to the extent online ordering is available).
[3] Radio: Advertise on a licensed station, that is a Top 10 station and which appeals to M18-49. Schedules must include a minimum of 15 spots, at least 75% of which must be in “am/pm drive” time periods during the four-day period prior to and including the day of the Event.
[4] Co-op: Contact Licensor for co-op opportunities designed to maximize expenditures in your geographic area.
Submit: Letter signed by Affiliated System manager summarizing actual out of pocket amounts expended.
Retain: Invoices, tearsheets, affidavits, etc.
2.) SOCIAL MEDIA
Requirements: (i) Post :30-second cross channel spot on Youtube.com, Facebook, Instagram and Twitter pages (as applicable); (ii) Provide fight info and ordering information on Twitter account, Instagram account and/or Facebook pages, including a direct link to online ordering of the Event (to the extent online ordering is available); (iii) Create an “Event” around SPENCE VS. UGAS on Facebook Page; and (iv) Send at least three ordering messages to all Twitter followers, Instagram followers and Facebook fans during the seven-day period prior to and including the day of the Event.
Submit: Letter signed by Affiliated System manager confirming campaign implemented and the number of subscribers reached.
Retain: Copies of screen printouts and copies of outgoing messages.
3.) TELEMARKETING
Requirements: Outbound telemarket to no less than 100% of the Floyd Mayweather vs. Logan Paul PPV event buyers in addition to 10% of likely buyers not in this group (i.e., previous sports package buyers, MMA buyers or wrestling buyers). This will be a total of 110%.
Submit: Letter signed by Affiliated System manager summarizing number of telemarketing calls made, number of contacts made, number of sales made and number of addressable subscribers.
Retain: All telemarketing records.
4.) ANI MESSAGE
Requirements: Place an ANI up-sell message to all Floyd Mayweather vs. Logan Paul PPV event buyers during the two-week period prior to and including the day of the Event.
Submit: Letter signed by Affiliated System manager confirming ANI message was used.
Retain: All affidavits and copies of ANI message.
5.) RADIO STATION CO-PROMOTION (2 separate stations count as 2 tactics)
Requirements: Station must be in the Top 10 in your market and appeal to men 18 – 54 demographically. Tie-ins must include at least 30 mentions (talking about the Event on separate occasions) of the Event in the two-week period prior to and including the date of the Event.
Submit: Letter of pre-approval from Licensor, if applicable. Letter signed by Affiliated System manager summarizing the promotion.
Retain: Affidavits from station, correspondence, scripts and recordings of station promotion, etc.
6.) 100 ADDITIONAL TARGETED CROSS CHANNEL SPOTS OR 30 ADDITIONAL TRPS
Requirements: Run the Licensor-provided cross channel spots at least an additional 100 times above the minimum number of spots (or run additional spots delivering an additional 30 TRPs beyond that minimum TRPs) in the marketing rate card. These additional spots must run during the two-week period prior to and including the day of the Event, on the same networks as set forth above in connection with the required number of cross-channel spots, in the following allocations: 55% Primetime (weekdays between 6pm and 11pm); 10% Early Morning (weekdays 6am-9am); 20% Late Fringe (weekdays 11pm-1am); and 15% Weekend, particularly live sports nets (12pm-1am). All times are local times.
Submit: Letter signed by Affiliated System manager summarizing spot schedule or affidavit.
Retain: Affidavits
7.) A SECOND GROUP OF 100 ADDITIONAL TARGETED CROSS CHANNEL SPOTS OR 30 TRPS
Requirements: Same requirements as specified in tactic #6 above.
Submit: Letter signed by Affiliated System manager summarizing spot schedule or affidavit.
Retain: Affidavits
8.) EMAIL BLAST
Requirements: Within the seven-day period prior to and including the day of the Event, send at least one copy and color art email blast primarily promoting the Event to 100% of system’s addressable subscribers that can receive emails OR send at least two copy and color art email blasts primarily promoting the Event to at least 100% of the Floyd Mayweather vs. Logan Paul PPV event buyers that can receive emails. Licensor must approve the email before it is sent.
Submit: Letter signed by Affiliated System manager summarizing the number of emails sent, number of contacts made, number of sales made and number of addressable subscribers.
Retain: Copy of all emails sent, print invoices, etc.
9.) CONSUMER WEB PROMOTION
Requirements: Letter of pre-approval from Licensor required. Create and manage a web promotion, giveaway, sweepstakes or chat promoting the Event in the two weeks leading up to the Event. Licensor will help provide the prizes or talent for the chat. This consumer promotion must be promoted on the website one week prior to commencement of the promotion via ad banners, pop-ups, and or an email message to opt-in consumers and may be promoted as well in cross channel, print or radio placed.
Submit: Letter signed by Affiliated System manager detailing the promotion.
Retain: All details and records of the promotion.
10.) INTERACTIVE PROGRAM GUIDE (IPG) PROMOTION
Requirements: Place continuous ads on system’s IPG (preferably with direct order capability) directly promoting the Event during the two-week period prior to and including the day of the Event, between the hours of 6pm and 1am (local time). Adds must appear a minimum of six minutes per hour. Please note that all artwork for this promotion must be pre-approved in writing by Licensor.
Submit: Letter signed by Affiliated System manager describing the promotion plus screen printouts showing ads with date/time stamp or affidavit.
Retain: Copy of screen printouts and letter of activity or affidavit.
11.) DIGITAL SET TOP MESSAGE
Requirements: Send a digital message to all PPV addressable households. This tactic is only acceptable if the consumer must first view the message before deleting it and if the consumer is made aware of new message arrivals.
Submit: Letter signed by Affiliated System manager identifying the addressable base and explaining the technology, which informs users of a new message and forces retrieval before deletion.
Retain: All details and records of the message.
12.) EARLY ORDERING PROMOTION
Requirements: Letter of pre-approval from Licensor required. Commencing no less than three weeks prior to the Event, implement a marketing campaign, promotion, giveaway or other initiative encouraging consumers to purchase the Event prior to Saturday, April 16, 2022. This may include providing consumers with an incentive (e.g., free T-shirt, access to additional bonus content, etc.) to be discussed in further detail with Licensor. This consumer promotion must be promoted on the website via ad banners and/or pop-ups and in cross channel spots and may also be promoted as well in email, print and/or radio.
Submit: Letter signed by Affiliated System manager detailing the promotion and the number of early buys made; copies of web banners, screen shots, cross channel spots, etc. utilized by the campaign.
Retain: All details and records of the promotion.
13.) ALTERNATIVE TACTIC
Requirements: Letter of pre-approval from Licensor required.
Submit: Letter of pre-approval from Licensor, and letter signed by Affiliated System manager summarizing the promotion, and any applicable backup.
Retain: All details and records of promotion, copies of materials, etc.
DIRECT ALL APPROVAL CORRESPONDENCE TO:
Showtime PPV
Attn: Sheila Mills
Email: [email protected]